On Insane comes in a hybrid base so it is long lasting, hydrating, and never feels sticky or tacky. It is also menthol free, and contains no glycerin or parabens. Colorless when applied. On Insane feels unlike any other stimulating personal moisturizer you have ever tried. Along with an intense warming feeling, it creates the feeling of movement inside the body. Women can feel an intense sensation using it externally as well. Shake well before use.